Link building pricing: what a backlink costs in 2026
A backlink bought through a link building service costs $99 to $517 in October 2026, and the price follows the linking site's Domain Rating. The median of the published price lists is $160 at DR 30+, $240 at DR 40+ and $500 at DR 60+, article included. Monthly packages run $550 to $9,999 for 4 to 30 links, a guest post bought straight from the site averages $295, and a digital PR link costs $1,250 to $1,500.
Link insertionDR 40+, Outreach Monks to FatJoe$179–$245
Guest post via a serviceDR 40+, 5 price lists$179–$400
Guest post via a serviceDR 60+, 4 price lists$319–$517
Guest post bought directBuzzStream average$295
Package, 10 links a monthOutreach Monks, GoPeak$1,099–$1,900
Digital PR linkBuzzStream estimate$1,250–$1,500
Median link, DR 40+$240
Ranges from published vendor price lists and studies, read on each vendor's own page. Service prices include the article.
Price by DR
How much does a backlink cost at each DR?
Most sellers price a link by the Domain Rating of the site it sits on. These are the published prices of 7 link building services for one link at each DR floor, article and site fee included. The highlighted row is the median of the lists that sell that tier.
Price per link by DR tier, one marker per price list median of the lists at that tier
Prices from each vendor's own pricing page: Outreach Monks, Respona, LinkDR, Loganix, The HOTH, Editorial.Link, FatJoe. FatJoe shows the USD prices a visitor sees after picking USD; Loganix and The HOTH publish starting prices. Checked October 18, 2026.
Read the traffic range, not only the DR. At DR 40+, Respona, LinkDR and FatJoe all promise sites with 500 to 20,000 monthly visits. Loganix's $400 tier asks for 1,000+ visits on a niche site, which is why it tops its column. At DR 60+, Respona allows 1,000 to 100,000 visits and FatJoe 1,000 to 60,000.
Above DR 70, lists stop. Outreach Monks sells DR 70+ guest posts at $399; most others quote by hand. Adsy's marketplace averages $2,025 at DR 71+, and BuzzStream's data puts a guest post on an 80+ site at about $3,000 through a vendor.
The price lists, as published
Each table above comes from these pages. The tag on each screenshot marks the price to look for.
outreachmonks.com/guest-posting-services
DR 40+$179
Outreach Monks · Screenshot October 18, 2026
respona.com/pricing
DR 40+$240
Respona · Screenshot October 18, 2026
linkdr.com/pricing
DR 40+$240
LinkDR · Screenshot October 18, 2026
fatjoe.com/blogger-outreach
DR 40+$245
FatJoe · Screenshot October 18, 2026
loganix.com/guest-post-service
Authority$400
Loganix · Screenshot October 18, 2026
thehoth.com/link-building-service
DR 50+$405
The HOTH · Screenshot October 18, 2026
editorial.link/pricing
Per link$375
Editorial.Link · Screenshot October 18, 2026
Price by link type
What does each type of backlink cost?
The type of link moves the price as much as the site. A link added to a live article costs less than a new post, and a link earned with a story costs the most. The axis is logarithmic: from $6 to $7,209 is a 1,200-fold spread.
Published price ranges per link by link type, on a logarithmic dollar scale
$10$100$1,000$10,000
Bulk links$6–$12
Profile, Web 2.0 and other links sold by the dozen.
Link insertion (niche edit)$60–$517
Your link added to an article that is already live. Marked: Adsy average $225.
Guest post through a service$75–$517
A new article on the site with your link, written and placed for you. Marked: BuzzStream vendor average $461.
Guest post bought from the site$207–$295
You find the site, agree the fee and supply the article. Marked: BuzzStream direct average $295.
Listicle placement$135–$600
Your product added to a “best X” list.
News and media links$450–$7,209
A placement on a news site. Marked: BuzzStream news average $582.
Digital PR link$495–$1,500
Coverage earned with data or a story, no fee to the publisher. Marked: BuzzStream $1,250–$1,500.
Link type
Published range
Who charges what
Bulk links
$6–$12
Legiit gigs start at $6; JDM Web Technologies sells 50 links for $599 a month, about $12 each; Giant Marketers bundles profile and Web 2.0 links.
Link insertion (niche edit)
$60–$517
Rhino Rank from $60, FatJoe $82–$517, Outreach Monks $99–$449, Loganix $200–$400, The HOTH $200. BuzzStream's market average is $179; Adsy's is $225.
Guest post through a service
$75–$517
Rhino Rank from $75, FatJoe $82–$517, Outreach Monks $99–$399, Respona $100–$500, LinkDR $160–$500, Loganix $200–$400, Editorial.Link $300–$375. Top-tier sites average $6,018 through a vendor (BuzzStream).
Guest post bought from the site
$207–$295
BuzzStream puts the average direct price at $295, against $461 through a vendor. Adsy buyers paid $207 a link on average, though sites listed $929.
Listicle placement
$135–$600
Rhino Rank from $135; Linksman listings at DR 46–59 run $200–$300; LinkDR adds 20% to any tier, up to $600 at DR 60+.
News and media links
$450–$7,209
The HOTH sells US news links from $450. BuzzStream's average vendor price for news sites is $582; its 413 top-tier news sites average $3,836 direct and $7,209 through a vendor.
Digital PR link
$495–$1,500
BuzzStream puts a unique digital PR link at $1,250–$1,500; SEOBacklinks caps its packages at $495–$600 per placement; The HOTH sells digital PR from $1,500 a month.
Published packages run $550 to $9,999 a month for 4 to 30 links, or $110 to $428 a link. What teams actually spend is higher: in Reporter Outreach's Q1 2026 survey of 500 SEOs, 64% spend $3,000 or more a month.
Monthly link building spend, share of 500 SEOs (Reporter Outreach, Q1 2026)
Under $1,00012%
$1,000–$3,00024%
$3,000–$6,00026%
$6,000–$12,00021%
$12,000+17%
Packages: Outreach Monks sells 5 links for $599 and 30 for $5,999; GoPeak 10 insertions for $1,900; Editorial.Link 20 links for $6,000; One Little Web 27 for $9,999. All 27 packages compared.
Digital PR retainers: The HOTH from $1,500 a month; earned media syndication at The HOTH and LinkBuilder.io $3,500 a month; SEOBacklinks $6,000 for 10 links.
Competitive niches: SEOs in Editorial.Link's 2026 survey put the minimum at $8,406 a month on average (lowest answer $4,000).
Small budgets: the average Growwer buyer spent €2,212 in 2025, about €185 a month, on 11.6 posts, mostly on Spanish-language sites.
Set how many links you want a month and the site tier. Each receipt prices the same month five ways: an agency at the median published price, a marketplace's fixed tier price, a freelancer on retainer, doing it yourself, and an AI agent. Every default is a published number; open the assumptions to use your own.
Lowest
Agency, per link
Median of 4 price lists: $179–$400
5 × $240$1,200
Per month$1,200
$240 per link
Median of the published per-link prices at this tier. Article, outreach and site fee included; you pay only for live links. Outreach Monks, Loganix and LinkDR replace lost links for 6 to 12 months.
Lowest
Marketplace
FatJoe at DR 40+
5 × $245$1,225
Per month$1,225
$245 per link
A fixed price per DR tier with the article included, no say in the site. Adsy's 2026 averages run higher: $459 a guest post, $225 an insertion.
Lowest
Freelancer
Retainer plus site fees
Retainer$500
Fees 5 × $295$1,475
Per month$1,975
$395 per link
A monthly retainer for the outreach, with each site's fee passed through to you, the model one freelancer describes on r/SEO.
Lowest
Do it yourself
Tools, your hours, site fees
Solo tools$178
Time 50 h × $50$2,500
Fees 5 × $295$1,475
Per month$4,153
$831 per link
Your hours valued at your rate: finding sites and contacts, writing pitches, following up and agreeing the fee.
Lowest
AI agent
BacklinkGPT Starter: up to 6 pitches a day
Starter plan$149
Fees 5 × $295$1,475
Per month$1,624
$325 per link
The agent finds pages, writes and sends pitches from your inbox or LinkedIn and follows up; you approve each fee, paid to the site. Plans set pitches a day, not links. Plans and fees.
Only the per-link routes promise a count: the agency and marketplace bill live links only. The freelancer, do-it-yourself and agent totals assume the month brings the links you set; a month with fewer links costs the same retainer, tools or plan. Agency and marketplace prices include the article.
Price drivers
What makes a backlink more expensive?
Traffic predicts the price better than DR, because traffic is harder to fake. Niche, country and who sells the link move it next.
01
The site's organic traffic The strongest predictor
BuzzStream: $229 for a guest post on a site under 100 visits a month, $3,210 over 100,000. Growwer: €81 under 20,000 visits, €697 over 200,000.
02
Domain Rating Each tier up adds $20 to $160
Respona and LinkDR go $160, $240, $400, $500 from DR 30+ to DR 60+. Adsy averages $332 at DR 1–30, $555 at DR 31–70 and $2,025 at DR 71+.
03
Niche Up to 2.5x the average
Adsy: personal blogs $341, finance $816, beauty $1,171, against a $459 average. BuzzStream: sports $572, health $352.
04
Country of the site US and UK sites cost more
Adsy: US sites $670, UK $729, Canada $750, against $459 overall. Growwer: a German post averaged €618.70 in 2025.
05
Link type Insertions cost less than new posts
Adsy: $225 for an insertion vs $459 for a guest post. Only about 14% of sites in BuzzStream's database offer insertions at all.
06
Format and approval +20% each at LinkDR
LinkDR adds 20% for a listicle or product review and 20% to approve every site first. Respona charges extra for approvals and for 14-day delivery.
07
Who sells it A vendor adds about 56%
BuzzStream found $295 direct and $461 through a vendor for the same pool of sites. On Adsy, the average listed price ($929) is 4.5 times what buyers paid ($207).
A price per link rarely covers everything. These are the extras, with what each one costs where a vendor publishes it.
ItemTypical cost
The article
$0–$100+ per link
Services include a 750-word article. Bought direct, you write it: LinkBuilder.io charges $100 an article. Insertions and list entries need none.
Tools, if you do it yourself
$0–$549 a month
Free: Ahrefs Webmaster Tools, Search Console, Hunter's 50 free credits. Solo: Ahrefs Lite $129 + BuzzStream Starter $49. Team: Ahrefs Standard $249 + Pitchbox Pro $300.
Your time
10–15 hours per strong link
An estimate quoted in Editorial.Link's 2026 report, valued at about $50 an hour: roughly $500–$750 of time per link.
Approving sites first
+20% or a fee
LinkDR adds 20%; Respona charges a fee; FatJoe offers no pre-approval at all. Outreach Monks, Loganix and Editorial.Link include it.
Lost links
A replacement, or nothing
Replacement windows run from Adsy's 30-day claims period to 6 months (Outreach Monks, Loganix), 12 months (LinkDR, Rhino Rank) and life (FatJoe).
Prepayment and terms
Up to a quarter upfront
GoPeak bills packages quarterly in advance after the first month. Outreach Monks packages run month to month. Editorial.Link quotes Dofollow's minimum at $4,000 a month.
An in-house link builder
About $7,300 a month
Editorial.Link cites Glassdoor at $53,000–$98,000 a year for a US link-building specialist, or about $98,000 with benefits and overhead.
Why does every price guide give a different number?
Because each one measures something else: what sites ask, what buyers pay, what vendors charge, or what SEOs say they would pay. Ahrefs' $361 is from 2018 and still shows up in 2026 guides.
What buyers paid on one marketplace, mostly Spanish-language sites
€189.82 average, €57 median of the 90 best sellers
Most SEOs will pay per link (Reporter Outreach, Q1 2026)
Under $1006%
$100–$30018%
$300–$50029%
$500–$1,00031%
$1,000+16%
Where the money goes
BuzzStreamOne guest post, 257,267 sites (June 2026)
$461
Bought direct $295
Vendor's share $166
Through a vendor $461
AdsyOne link on Adsy, 52,671 sites (June 2026)
$929
What buyers paid $207
Gap to the listed price $722
Listed price $929
The biggest gap is between asking and paying. Sites on Adsy list $929 a link on average; buyers there paid $207. BuzzStream found the same sites cost $295 bought direct and $461 through a vendor. A survey of what SEOs would pay ($508.95 at Editorial.Link) sits above what most of them are charged.
Most of what sells cheaply has no readers. In BuzzStream's 2026 study of 257,267 sites that sell guest posts, 78% get under 1,000 organic visits a month, 39.6% get none, and 1.37% rate as high quality or top tier. On Growwer, 47 of the 90 best-selling outlets get under 1,000 visits. At the far end, Legiit lists backlink gigs from $6, JDM Web Technologies sells 50 links for $599 a month, and Giant Marketers bundles “high DA profile” and Web 2.0 links.
Google's spam policies(updated August 28, 2026) list “buying or selling links for ranking purposes” as link spam, and allow paid links marked rel="sponsored" or rel="nofollow".
Before you pay for any link, check the site's organic traffic, not only its DR. BacklinkGPT's free website authority checkershows both for any domain.
An insertion averages $225 on Adsy against $459 for a guest post, and needs no article.
Buy from the site, not the vendor
The same guest post costs $295 direct and $461 through a vendor (BuzzStream). You do the outreach yourself, pay a freelancer for it, or have an AI agent such as BacklinkGPT send the pitches from your own inbox.
Name a price
Adsy sites list $929 on average and sell for $207. The first price a site names is an opening offer.
Buy in volume, or commit
Respona takes 10% off at $3,000 a month and 20% at $5,000; FatJoe takes 10% off a monthly subscription; GoPeak's 30-link package is $160 a link against $190 at 10.
Skip the extras you don't need
LinkDR adds 20% to approve every site and 20% for a listicle; Respona charges for 14-day delivery. Pay for approval on the links that matter and auto-approve the rest.
Pay for traffic, not DR
BuzzStream's prices track traffic more steadily than DR, and Respona, LinkDR and FatJoe print a traffic range next to each tier. 47 of Growwer's 90 best-selling outlets get under 1,000 visits a month.
Through a link building service, $99 to $517 per link in October 2026, set by the linking site's Domain Rating. The median published price is $160 at DR 30+, $240 at DR 40+ and $500 at DR 60+. Bought directly from the site, a guest post averages $295 (BuzzStream); a digital PR link costs $1,250 to $1,500.
How much does link building cost per month?
Published monthly packages run $550 to $9,999 for 4 to 30 links. In Reporter Outreach's survey of 500 SEOs (Q1 2026), 64% spend $3,000 or more a month and 17% spend over $12,000. Doing it yourself costs $0 to about $550 a month in tools, plus your time and any site fees.
What is a fair price for one backlink?
For a site with real traffic at DR 40+, $179 to $400 through a service, with $240 the median of the published lists. SEOs in Editorial.Link's 2026 survey called $508.95 acceptable for one high-quality link, and buyers on Adsy paid $207 on average for sites that listed $929.
How much do 100 backlinks cost?
At DR 30+, about $16,000 at the median service price of $160, or $13,600 at FatJoe's $136 tier. Bulk packages sell 100 links for $999 a month (JDM Web Technologies), built from a mix of DA 20 to 90 sites with the link types not itemized.
How much does a guest post cost?
$295 on average bought direct and $461 through a vendor (BuzzStream, 257,267 sites, June 2026). Service price lists run from $75 (Rhino Rank) to $517 (FatJoe DR 60+), article included. High-quality sites average $3,130 and top-tier sites $6,018 through a vendor.
How much does a link insertion or niche edit cost?
$179 to $225 on average (BuzzStream and Adsy). Price lists run from $60 at Rhino Rank to $517 at FatJoe for DR 60+; Outreach Monks charges $99 to $449 and The HOTH $200. Only about 14% of sites in BuzzStream's database sell insertions.
How much does digital PR cost per link?
$1,250 to $1,500 per unique link by BuzzStream's estimate, from campaigns of $5,000 to $10,000 that earn 6 or 7 linking domains. SEOBacklinks sells digital PR packages at $6,000 for 10 links and $9,900 for 20; The HOTH's digital PR starts at $1,500 a month.
How much does an in-house link builder cost?
About $7,300 a month: Editorial.Link cites Glassdoor at $53,000 to $98,000 a year for a US link-building specialist, or about $98,000 with benefits and overhead. Tools add $0 to $549 a month, and the site fees come on top.
Are cheap backlinks worth it?
Mostly not at the bottom of the market. In BuzzStream's 2026 study, 78% of sites selling guest posts get under 1,000 organic visits a month and 39.6% get none; 47 of Growwer's 90 best-selling outlets have under 1,000 visits. Check a site's traffic before you pay, for example with a free website authority checker.
Is paying for backlinks against Google's rules?
Yes, when the link passes ranking credit. Google's spam policies list "buying or selling links for ranking purposes" as link spam and allow paid links marked rel="sponsored" or rel="nofollow".
Do link prices include the article?
At services, yes: Outreach Monks, Rhino Rank and Stellar SEO include 750+ word articles, and LinkDR's price covers the article and the site's fee. Bought direct from a site, you supply the article; LinkBuilder.io charges $100 for one. Insertions and list entries need none.
Why do agencies charge more than marketplaces?
They sell more than the placement: finding a relevant site with traffic, the outreach, the article, approvals and a replacement guarantee. For the same pool of sites, BuzzStream found a vendor charges $461 against $295 bought direct, a markup of about 56%.
Are link building packages cheaper than buying links one by one?
Usually 4% to 20% cheaper per link. Editorial.Link's 20-link pack costs $6,000 against $7,500 at its single rate, and GoPeak's 30-link package is $160 a link against $190 at 10. Outreach Monks' Supreme package costs $139 more than the same 20 links bought singly, because it adds services.
Method
How were these prices collected?
Every price on this page was read on the vendor's own pricing page or the study's own page on October 18, 2026, in a browser, in US dollars where the page offers a choice. Where a vendor publishes only a starting price, the page says “from”. Where a page shows different prices before and after its scripts run (FatJoe), the price a visitor sees is used. Vendors that publish no prices (Page One Power, Dofollow.com, Siege Media) are left out of the tables. uSERP's pricing page returned a 404 on the check date, so its retainer is not listed.
Medians are taken across the price lists that sell a tier; a vendor with no price at a tier doesn't count toward it. Euro figures (Growwer) are left in euros.
All 43 sources, with check dates
Outreach Monks: guest post price list by DR. Checked October 18, 2026.
Outreach Monks: link insertion price list by DR. Checked October 18, 2026.
Outreach Monks: monthly packages. Checked October 18, 2026.
Respona: pay-per-placement price list by DR. Checked October 18, 2026.
LinkDR: per-link price list by DR. Checked October 18, 2026.
Loganix: guest post prices. Checked October 18, 2026.
Loganix: niche edit prices. Checked October 18, 2026.
The HOTH: link building products. Checked October 18, 2026.
Editorial.Link: per-link rate and packs. Checked October 18, 2026.
FatJoe: blogger outreach and niche edit tiers (USD). Checked October 18, 2026.
Rhino Rank: curated link prices by referring domains. Checked October 18, 2026.
Rhino Rank: guest post and listicle prices. Checked October 18, 2026.
Linksman: marketplace listings. Checked October 18, 2026.
GoPeak: monthly packages. Checked October 18, 2026.
Searcharoo: niche edit and guest post packages. Checked October 18, 2026.
Stellar SEO: monthly packages. Checked October 18, 2026.
One Little Web: monthly packages. Checked October 18, 2026.
LinkBuilder.io: monthly packages and add-ons. Checked October 18, 2026.
SEOBacklinks: digital PR packages. Checked October 18, 2026.